From Humble Beginnings to Culinary Excellence

Over the years, Slice of Couture expanded beyond sculpted cakes to include a diverse portfolio that now encompasses wedding cakes, sugar flowers, moving cakes, and more. We’ve always responded to the evolving needs of the market, introducing items like bento box cakes, cookies, and brownies. During the COVID-19 pandemic, we quickly adapted by launching a postal service for cakes and treat boxes, ensuring that our customers could still enjoy our creations even in challenging times.

Our commitment to quality and innovation has led us to collaborate with some of the UK’s most prestigious brands, including Harrods, Sculpt Beauty, BBC The Apprentice, and Selfridges. Whether serving domestic or commercial clients, we pride ourselves on delivering exceptional treats that cater to every budget without compromising on style or quality.

Asma Yaqub, the founder and creative force behind Slice of Couture, has a background in Management & Marketing. Before diving into the world of cake artistry, she worked in direct marketing for a leading supermarket consultancy. However, after the birth of her first child, Asma’s priorities shifted, and she sought a career that allowed her to balance her love for her family with her professional aspirations.

Asma’s journey into cake making began with a curiosity for how intricate wedding and novelty cakes were created. Her husband introduced her to the world of cake artistry, and she soon found herself taking courses in botany-correct sugar flowers and rich fruit cakes at a local college. Asma’s love for baking flourished, and with encouragement from her sister, she turned her passion into a business, giving birth to Slice of Couture.